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Hua Hin and Prachuap Khiri Khan fast becoming destinations of choice for millennials

Hua Hin, once thought of as a destination for retirees or the over 50s for both Thais and expats, is increasingly attracting younger visitors.



According to data provided to Hua Hin Today in April by the Tourism Authority of Thailand (TAT), Prachuap Khiri Khan Office, ‘millennials’ or people in the Gen Y cohort account for just over 40% of all visitors to Hua Hin.


Millennials or Gen Y represents approximately 32 percent of the population in Thailand and is the generation that is typically defined as people born from 1981 to 1996.

They range from young professionals, to new parents, to parents in their thirties with children and have stable incomes, while at the same time many millennials choose to not have children or not until later in life.